What is it?
A proactive approach that utilizes social media to improve relationships.
Strategies for successful social networking.
Social Networking Priority List:
Engagement data: retweets, comments, fans, likes, followers, members
Sentiment: overall opinion of what people say
Website traffic
Conversions or leads
Customer satisfaction rates: net promoter, survey satisfaction
Share of voice or total Mentions
LinkedIn
LinkedIn is a social networking tool that is specifically used for professionalization. It offers members the opportunity to describe their education and previous work experience so that they can more easily locate occupations that they are qualified for. LinkedIn also allows members to connect with people who can attest to their work ethic. Unlike other social networking/social media sites, LinkedIn specifically emphasizes that a person should only connect with people who know them in real life.
Social Networking
What is it?
A proactive approach that utilizes social media to improve relationships.
Strategies for successful social networking.
Social Networking Priority List:
LinkedIn
LinkedIn is a social networking tool that is specifically used for professionalization. It offers members the opportunity to describe their education and previous work experience so that they can more easily locate occupations that they are qualified for. LinkedIn also allows members to connect with people who can attest to their work ethic. Unlike other social networking/social media sites, LinkedIn specifically emphasizes that a person should only connect with people who know them in real life.
Services: pros and cons.